.png)
.png)
Privacy Policy
Last Updated: April 2026
1. Introduction
This Privacy Policy explains how Cruise Minibuses Ltd (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, request a quote, make a booking, or use our minibus hire services. This includes services where a professional driver and, where required, fully trained and certified passenger assistants are provided for schools, disabled passengers, corporate clients, airport transfers, and private hire journeys.
​
We are committed to protecting your privacy and handling your personal data in a transparent and secure manner. All processing is carried out in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
2. Who We Are
Cruise Minibuses Ltd is the data controller responsible for your personal data. This means we determine how and why your data is processed.
​
You can contact us using the following details:
Registered Address: Unit 4E Berrite Ind Est, Iron Bridge Road, West Drayton, UB7 8HY
Email: transport@cruiseminibuses.com
Telephone: 01895 430350 / 07730 764971
3. The Personal Data We
Collect
In order to deliver our services effectively and safely, we collect a range of personal data. This includes basic customer information such as names, addresses, email addresses, and telephone numbers, as well as booking-related details such as journey dates, pickup and drop-off locations, passenger numbers, and payment information.
​
Where we are providing transport services for schools, local authorities, or organisations, we may also collect passenger-specific information. This can include names of passengers, mobility or accessibility requirements, emergency contact details, and relevant organisational or school information necessary to coordinate services.
​
In certain circumstances, particularly when transporting disabled passengers, children, or vulnerable individuals, we may need to process more sensitive information. This may include health-related details or specific care requirements to ensure that appropriate vehicles, equipment, and trained staff are allocated. We only collect such information where it is strictly necessary for the safe delivery of our services.
​
In addition, when you use our website, we may collect technical data such as your IP address, browser type, and usage patterns, along with information gathered through cookies. We also maintain records of communications, including emails, telephone calls, and enquiries.
4. How We Collect Your Data
We collect personal data through a variety of channels. This includes information you provide directly when completing website forms, requesting quotes, making bookings, or contacting us by phone or email. We may also receive data through contractual arrangements with schools, councils, corporate clients, or third-party booking partners who engage our services on your behalf.
5. How We Use Your Data
Your personal data is used primarily to deliver and manage our transport services. This includes arranging suitable vehicles, including wheelchair-accessible minibuses where required, assigning appropriately trained drivers and passenger assistants, and ensuring that all journeys are carried out safely and efficiently.
​
We also use your information to communicate with you regarding bookings, respond to enquiries, process payments, issue invoices, and comply with our legal and regulatory obligations. In some cases, we may use data to improve our services and internal operations, provided this is done in a lawful and proportionate manner.
6. Lawful Basis For
Processing
We process personal data on the basis of contractual necessity, where the information is required to fulfil a booking or service agreement. We also process data to comply with legal obligations, including those relating to licensing, safeguarding, and insurance requirements.
​
In certain cases, we rely on legitimate interests to operate and improve our business, provided these interests do not override your rights. Where required, particularly for marketing or sensitive data, we will seek your consent before processing.
7. Special Category Data & Safeguarding
As a transport provider working with schools, disabled passengers, and vulnerable individuals, Cruise Minibuses Ltd recognises the importance of handling sensitive data with the highest level of care.
​
Any special category data, such as health or accessibility information, is collected only where it is necessary to ensure passenger safety and appropriate service provision. We implement enhanced safeguards to protect this information and ensure it is only accessed by authorised personnel. This allows us to provide suitable vehicles, ensure appropriate supervision, and maintain a safe and supportive transport environment.
8. Sharing Your Data
We may share personal data with trusted third parties where necessary to deliver our services or comply with legal obligations. This includes schools, local authorities, councils, corporate clients, payment processors, IT service providers, and regulatory bodies.
​
All data sharing is carried out responsibly and in accordance with applicable data protection laws. We do not sell or misuse personal data.
9. Data Security
We take data security seriously and have implemented appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure. These measures include secure systems, restricted access controls, staff training, and strict handling procedures, particularly in relation to sensitive passenger information.
10. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Booking and financial records are typically retained for up to six years to meet legal and accounting requirements. Safeguarding and contractual data may be retained in line with legal obligations or agreements. Where data is processed based on consent, it will be retained only until that consent is withdrawn.
11. Your Rights
Under UK data protection law, you have a number of rights in relation to your personal data. These include the right to access your data, request corrections, request deletion, restrict processing, object to certain types of processing, and request data portability. You also have the right to withdraw consent at any time where consent is the basis for processing.
12. Cookies
Our website uses cookies to enhance user experience, analyse website performance, and support marketing activities where consent has been provided. You can manage your cookie preferences through your browser settings or via our website’s cookie banner.
13. Third-Party Links
Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices or content of these external sites.
14. CCTV & Vehicle
Monitoring
For the safety and security of passengers and staff, our vehicles may be equipped with CCTV systems and GPS tracking. This information is used for safety monitoring, incident investigation, and service improvement. All such data is handled in accordance with legal requirements and retained only as necessary.
15. Safeguarding
Commitment
Cruise Minibuses Ltd is fully committed to safeguarding all passengers, particularly children, disabled individuals, and vulnerable adults. We ensure that all drivers and passenger assistants are appropriately vetted, including DBS checks, and receive ongoing safeguarding training. Access to sensitive data is strictly controlled and handled with confidentiality at all times.
16. International Tranfers
We do not transfer personal data outside the United Kingdom unless adequate safeguards are in place and such transfers are necessary for the provision of our services.
17. Changes To This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. Any updates will be published on this page.
18. Contact Us
If you have any questions about this Privacy Policy or how your personal data is handled, please contact:
Cruise Minibuses Ltd
Email: transport@cruiseminibuses.com
Telephone: 01895 430350 / 07730 764971
Address: Unit 4E Berrite Ind Est, Iron Bridge Road, West Drayton, UB7 8HY
19. Complaints
If you are not satisfied with how your personal data is handled, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). Further information can be found at https://ico.org.uk.